Pantone Announces the Color of the Year 2019: PANTONE® 16-1546 Living Coral
The Color of Home Interiors Energizes and Enlivens with Coral Shades
Pantone, the global color authority, believes our digitally-saturated, socially-isolated lives need a healthy dose of coral to comfort, connect, and soothe. Pantone announced PANTONE 16-1546 Living Coral as its Color of the Year 2019, described as an animating and life-affirming shade of orange with a golden undertone. “With consumers craving human interaction and social connection, the humanizing and heartening qualities displayed by the convivial Pantone Living Coral hit a responsive chord,” says Leatrice Eiseman, Executive Director of the Pantone Color Institute.
According to Pantone, coral is an antidote to the onslaught of digital technology and social media invading daily life. “We are seeking authentic and immersive experiences that enable connection and intimacy. The engaging nature of PANTONE 16-1546 Living Coral welcomes and encourages lighthearted activity and symbolizes our innate need for optimism and joyful pursuits,” says Eiseman.
Each year, Pantone probes our collective psyche and pop culture to find out what colors are resonating in the minds and hearts of consumers. Pantone believes Living Coral embodies our desire for playful expression and represents the fusion of modern life. “Pantone Living Coral is a nurturing color that appears in our natural surroundings and at the same time, displays a lively presence within social media,” says Eiseman.
Expect to see Living Coral color in home interiors and consumer products ranging from makeup to stationery as designers and manufacturers interpret the 2019’s IT color.
Pantone suggests for interior décor and furnishings to use Living Coral as a bold statement or a dramatic pop of color to any room setting whether in decorative accessories, tabletop, or on the wall. The color connotes tactility and human connection through accessories such as shag rugs, cozy blankets and lush upholsteries for a warm, comforting and nurturing feeling in the home.
Home accessories company, Surya just announced its extensive line of coral-colored living space accents in over 100 Surya accessories across its product categories, including rugs, lighting, textiles, accent furniture, wall decor, and more.
“Living Coral is a multifunctional color that can cater to a variety of design styles,” says Satya Tiwari, president of Surya. “We have seen coral tones emerging in our product development research. It bridges the gap between reds and oranges in a playful, lighthearted manner, making it much more commercially accessible across industries.”
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