How to Grow Your Permanent Makeup Business in 2022

by Karen LeBlanc
The makeup artist works in her salon, applies professional makeup.

So, you’ve started completed a training course, got your certification and a license, and started your own permanent makeup business. Now it’s time to attract new clients and grow business.

Here are some things that will help stand out from the competition and be fully booked for months in advance.

Have a Great Website

Most people will look for permanent makeup artists online and if you want to look professional, you should invest in a good website. If you already created a website, but it’s not regularly updated, there’s no option to book an appointment and there are no reviews, it can look untrustworthy.

So, make sure your website includes all the details you want to share: what types of services you offer, how to book an appointment, the address of your studio, how people can reach you (email or phone), and, one of the most important things, before and after photos of your work.

Invest in Quality Materials and Tools

Having good quality pigments, tools, and machines will help you step up your game and provide an even better service, no matter which permanent makeup treatments you practice. Getting professional supplies at Phi Brows Montreal will make your work stand out and your clients head over heels for the final results.

You want pigments that have great retention, and don’t change the hue as it fades. Also, you want a good machine or microblading tools to give outstanding permanent makeup results.

Your Social Media Presence

Social media, especially Instagram, is a place where potential clients will come to see the before and after photos. Make sure you have a good light and know how to edit your photos and create before and after collages. But don’t over-edit and photoshop your clients’ skin because the photos may look too fake and people won’t trust you.

Engage with your followers, and reply to their comments and messages. If you like making videos or going live, let them get to know you and gain their trust. If they see your face on their feed you will become someone familiar to them and they will feel relaxed with you and trust you.

Follow Trends

Make sure you always stay up to date with the latest trends in the beauty and permanent makeup industry. Follow the popular permanent makeup artists on social media, and see what your clients and target audience is into.

TikTok trends are something very popular and you can be one of the first in your area to come up with something and offer a service or, for example, a brow tattoo style.

Referrals Can Do a Lot

There’s no more honest recommendation than word-of-mouth. People trust their friends and family’s recommendations much more than online reviews by strangers.

You can take advantage of that. If someone recommends your services and brings a new client in, you should reward them with some kind of discount.

Advertise Online

If you want to target a wider audience, you should invest in google advertising. People usually google things first, before even searching for something on social media. Google ads will lead to your website, so again, make sure they find there everything they need.

Expand Your Services

If you already have a steady permanent makeup clientele, you should expand your services, to fill in shorter appointments. For instance, you can learn how to do some popular treatment that is quick and doesn’t include tattooing.

Lash lift is one of the very popular ways of enhancing natural lashes and the treatment is no more than 45 minutes long, so you can do that between permanent makeup appointments.

When it comes to eyebrows, brow henna, and brow tinting are also very popular among people who have sparse or light eyebrows but are still not ready to commit to something permanent. These treatments are also much shorter than permanent makeup and they will help you fill up your schedule.

To Sum Up

Growing a business and expanding the clients list requires hard work and commitment, but a fully booked schedule is something everybody strives for. Make sure you improve your craft to perfection and be out there so that people are familiar with what you have to offer.

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