Travel and Lifestyle Blog

Watch The Design Tourist Airing on

Generation X, the Underrated Trendsetter in Design

Gen X “Consciously Cool” Style Trends

As a woman of a certain age, I’m part of Generation X, those between ages 35 and 50 years old, who are approaching the phase in life where they feel like they should’ve “arrived.” Career success, wealth or at least financial stability should be a fact of life rather than an aspirational ideal. By middle age, we have worked long enough at something, gained enough experience and skill in our chosen career that we are considered an expert.

38593299955 1cefd07e73 o
Office in The New American Remodel 2018, renovated by Farina & Sons, Winter Park Florida

Author Malcolm Gladwell in his best-selling novel, Outliers: The Story of Success posits that it takes 10 thousand hours to master something—most of us have clocked those hours and expect to see the fruits of our labors.

Disney Lot8 06 Interior 03
Golden Oak, the luxury residential community located at Walt Disney World Resort within the community’s Four Seasons Private Residences Orlando neighborhood. Home designed and built by Phil Kean.

Our home is the most outward and obvious emblem of success and achievement with curated decor that coincides with and communicates our self-image.

38763302404 6d2ac785c1 o
Great room in The New American Remodel 2018, renovated by Farina & Sons , Winter Park, Florida

A recent report by trend forecaster WGSN found that Gen X believes having beautiful living spaces express success though not at the levels of Baby Boomer predecessors at the same age. “The Gen X midlife crisis is defined more by worrying about a status kitchen than rushing out and buying a Ferrari.”

TNAHKitchen
Kitchen in the 2018 New American Home built by Legacy Builders with interior design by Kate Clarke located in Bella Collina, Florida

As we go about balancing parenting, career, a social life and perhaps caring for aging parents, Gen X wants a home that is part status symbol and sanctuary.  We are a stressed-out and sleep-deprived generation.

24605096537 eb25e9ea6f o 1
Bedroom in The New American Remodel 2018, renovated by Farina & Sons, Winter Park, Florida.

So much that we now look to color for calm and stability. WGSN cites a Fitbit report that says Americans in their 40s and early 50s get the least amount of sleep because they are squeezed on all sides by the demands of everyday life. “Today’s Gen Xers – aged between 35 and 50 years old – are stressed. They are coming into parenthood at an older age than previous generations, and they are often raising a young family while looking after aging parents. Plus, in this less economically prosperous time, retirement is a long way off.”

Shapeshifter Horizontal
photo credit: Sherwin-Williams Colormix forecast 2019

Pantone’s color forecast for home interiors in 2019/20 predicts color will be a refuge from the chaos of daily life with soft pastels and grounded earth tones. We are looking to color to soothe us and make us feel secure, now more than ever. Perhaps that’s why color forecasters say Gen X tends to be more attracted to practical colors throughout the home that are balanced and purposeful.

Marcia Tuckers Interiors photo credit Costas Picadas 2
2018 Kips Bay Decorator Show House, New York City

Beyond the pressures to prove success and lead a balanced life, research says that Gen X strives to remain relevant, cool and youthful. This mentality is propelling a whole lifestyle trend we call self-care as Gen X seeks holistic solutions for the home that promote physical and mental well-being.

Marcia Tuckers Interiors photo credit Costas Picadas 5
2018 Kips Bay Decorator Show House, New York City

“The challenge for many Gen Xers is to retain coolness alongside the realities of aging and responsibility. From tattoos to recreational drugs, a stereotypical midlife crisis doesn’t work for this generation – they’ve done it all already, and unlike their wealthy Boomer counterparts, they don’t have the money to splash on a sports car. The answer is, at least in part, to focus in on the home environment,” WGSN says.

Jaime Walters Throw Back Thursday Kids Room Photo by Kalen Hollomon copy
2018 Kips Bay Decorator Show House, New York City

WGSN also notes that Gen Xers are inclined to transfer their cool to their kids creating designer children’s rooms. “Children’s rooms are given just as much thought as any other space in the house. Architects are increasingly being asked by parents to design children’s rooms that develop creativity and imagination.”

generational spending v9

As Generation X, we are in our best earning years yet often overlooked by marketers who are hyper-focused on Millennials and Generation Z (those born in 1995 or later).  According to the US Department of Labor, Generation X spends more on housing, clothing, eating out and entertainment than any other generation. 

Whether referred to as “the neglected middle child” or that generation of latchkey children, Generation X’s spending power and value in the workforce are undeniable. In the world of social media influencers and “lifestylists” our sense of style is honed by wisdom, an appreciation for finer things and a life well-lived. 

For more on what’s new and next in design, subscribe to The Design Tourist Channel and sign up for the blog email.

 

Picture of Karen LeBlanc

Karen LeBlanc

Karen LeBlanc is a freelance writer living in Orlando, Florida with many published bylines in magazines, newspapers, and multimedia sites. As a professional lifestyle writer, Karen specializes in art, architecture, design, home interiors and personality profiles. Karen is the writer, producer and host of the streaming series, The Design Tourist (www.TheDesignTourist.com) that brings viewers a global dose of design inspiration with episodes featuring the latest looks and trends from the world’s premiere design events and shows. She also publishes a quarterly magazine on design travel that you can read by clicking the link: https://thedesigntourist.com/the-magazine/ Her journalism background includes seven years on-air experience as a TV news reporter and anchor covering a range of issues from education to politics. Her educational credentials include a Master of Arts in Mass Communications from Northeast Louisiana University and a Bachelor of Arts in Communications from Louisiana State University. Throughout her career, Karen has written and produced dozens of documentaries and videos for educational, commercial, corporate, and governmental clients and appeared in many TV and video productions as a professional host.

Share the post on social media

Facebook
Twitter
LinkedIn
Pinterest

Leave a Reply

Your email address will not be published. Required fields are marked *

Sign up for the latest travel news and insider tips

Latest blog posts

Karen LeBlanc

Karen LeBlanc is a travel host and writer with a popular travel show, The Design Tourist, and a companion lifestyle blog. As a widely published travel journalist and content creator, Karen is a member of the North American Travel Journalists Association. She also serves as the Design and Travel editor of the national lifestyle magazine, LaPalme. Karen believes that every destination has a story to tell through its local art, architecture, culture, and craft. This immersive creative exploration begins with authentic accommodations where the narrative of place unfolds through art, accessories, accouterments, furnishings, fixtures, and food. 

NATJA Gold Award

NATJA Bronze Award

SATW

NATJA

IFWTWA