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Travel surge? 90% of Americans planning on Traveling in 2024

Tourist on the high rocks background. Sport and active life concept. Adventure and travel

After a few years of subdued traveling due to the COVID-19 pandemic, Americans are traveling in droves- in the recent annual Travel Forecast by IPX1031, 50% of Americans said they plan on traveling more this year than last, and overall 90% of Americans are planning on travel in 2024.

IPX 1031 Travel Outlook 2024 Graphic 1

Of those intrepid travelers, 85% are planning to go at least out of state, and nearly 2 in 5 (38%) are planning international travel. About 2 in 3 are planning to fly at some point, and 63% are planning a road trip. For those not flying, the primary barrier to flight is the cost of airfare. Others won’t go so far: 46% are planning a staycation. Top reasons for travel include relaxation, visiting family and friends, and adventure. Speaking of adventure, over half of Americans would take a surprise trip where all the details, including the destination, are a surprise until departure.

On the work front, 1 in 5 will be taking a workcation this year, or the act of working while abroad on vacation. This blended lifestyle is especially appealing to Millennials and Gen X, with 23% and 25% respectively planning to take a workcation. Additionally, about 1 in 4 Americans overall will be traveling for business at some point this year.

How are Americans budgeting for all this travel in 2024? With two thirds budgeting an average of $5,300 for travel this year, it’s no surprise that over half say the current economy is impacting their travel plans. Some are cashing in on those travel credit cards, however: 58% plan on using points and rewards to cover travel expenses. While they are budgeting, however, travel is a high priority for 48% of Americans– who doesn’t want to get away? For others, the financial forecast is too grim: though it’s early in the year, 15% have already canceled or postponed a trip due to cost. Some homeowners are looking to make extra cash by renting out their vacation homes: about 38% plan on doing so this year.

IPX 1031 Travel Outlook 2024 Graphic 2

Americans have other travel worries as well: there’s nothing worse than travel delays and,even worse, cancellations. No one enjoys sitting in the airport hoping for a miracle! It’s no surprise, then, that 42% worry about travel delays and cancellations this year, and 17% say that this worry is so severe it’s preventing them from traveling in the first place.

IPX 1031 Travel Outlook 2024 Graphic 3

Top destinations in 2024 include Florida, California, New York, Japan, and Nevada. Where will folks be staying? Nearly 3 in 4 (72%) are planning on staying in a hotel, while just 1 in 3 will stay in a vacation home. The era of AirBnB supremacy might be over: 58% prefer staying in a hotel, and 49% now believe that hotels offer the best value.

With spring break just around the corner, Americans are already booking and budgeting: 13% are planning a spring break trip in 2024, and they plan on spending an average of $2,700 on their spring break travel.

All in all, it’s looking to be a healthy travel year for Americans. Here’s to a year filled with travel and new adventures!

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Karen LeBlanc

Karen LeBlanc is a travel host and writer with a popular travel show, The Design Tourist, and a companion lifestyle blog. As a widely published travel journalist and content creator, Karen is a member of the North American Travel Journalists Association. She also serves as the Design and Travel editor of the national lifestyle magazine, LaPalme. Karen believes that every destination has a story to tell through its local art, architecture, culture, and craft. This immersive creative exploration begins with authentic accommodations where the narrative of place unfolds through art, accessories, accouterments, furnishings, fixtures, and food. 

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