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Exploring Famous Turin City, Italy

Turin, Italy’s fourth-largest city, is a hidden gem teeming with cultural and historical treasures. While it may not top the list of Italy’s tourist destinations, its unique blend of modern life and historical landmarks makes it an intriguing place to explore.

Turin claims to fame are plentiful. Home to the Shroud of Turinformer home of the Fiat auto factory, and 2006 host of the 20th Winter Olympic Games.  Turin, which is located in the Piedmont region in Northern Italy, 90 miles to the east of Milan, also produces world-class wines and is home to Italy’s oldest and arguably most popular football (soccer) team, Juventus.

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Juventus game at Allianz Stadium, Turin Italy. Photo Credit: The Design Tourist

Italian sports and cultural identity tied to Juventus date back to 1897 when the team was formed by a group of friends with a shared passion for football. At the time, football was a new sport in Italy, recently introduced by Great Britain. The three high school friends who attended Liceo D’ Azeglio decided to start a football club and voted on the name Juventus, the Latin word for youth. Often, you’ll hear Italians refer to Juventus by two popular nicknames, “la Vecchia Signora” (in Italian: “the Old Lady”) and “Juve.” 

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Allianz Stadium, home to Juventus soccer team, Turin, Italy. Photo Credit: The Design Tourist

Today, Juventus is one of the most popular and successful football clubs, with legions of fans around the globe.  The team trains and plays home games at Allianz Stadium, the first Italian football stadium with an open design that doubles as an events venue.

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The UEFA (Union of European Football Associations) Elite status stadium opened on Sept 8, 2011. When the stadium isn’t hosting games, it offers guided tours, which I highly recommend because the architecture and the technology are fascinating to see up close. An LED system with approximately 400 projectors focused on the pitch gives the stadium a concert-like vibe with music and light shows throughout the game. 

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Allianz Stadium, home to Juventus soccer team, Turin, Italy. Photo Credit: The Design Tourist

Stadium seats double as art installations. When viewed from a distance, action images of the players come into focus. 

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Allianz Stadium, home to Juventus soccer team, Turin, Italy. Photo Credit: The Design Tourist

The stadium’s 41 507 seats range from basic and functional to leather-clad seating with embedded TV screens and premium seats in The Legends Club with dining and drink service.  Although amenities vary based on the ticket price point, all seats offer clear views of the field with no barrier dividing the fans from the pitch.

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Juventus Museum next to Allianz Stadium, home to Juventus soccer team, Turin, Italy. Photo Credit: The Design Tourist

Juventus is Italy’s most decorated team and the first European club to win all three major UEFA competitions.

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Juventus Museum next to Allianz Stadium, home to Juventus soccer team, Turin, Italy. Photo Credit: The Design Tourist

To learn about the club’s history, I visited the Juventus Museum which opened in 2012.  Multimedia exhibits tell the story of the Agnelli family, owner of Juventus, with the distinction of having the longest-lasting ownership of any professional sporting franchise in the world.

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Juventus Museum next to Allianz Stadium, home to Juventus soccer team, Turin, Italy. Photo Credit: The Design Tourist

That evening, before I head to the Juventus game, I stop in the club’s megastore to shop for a Juventus sweatshirt.

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Juventus Store next to Allianz Stadium, home to Juventus soccer team, Turin, Italy. Photo Credit: The Design Tourist

Here, you can purchase everything you need to be kitted out as a Juventus fan, from socks to scarves, hats to hoodies.

Attending a Juventus game feels like a mashup of celebrity red carpet, rock concert, and sporting event.  Juventus players arrive to cheering fans and flashing cameras as they make their way into the stadium.  For the uninitiated, Juventus is one of the most popular and successful football clubs on the planet, winning a host of domestic, European, and international honors. 

Also part of the complex,  the club headquarters, which resides in the former Cascina Continassa, along with the Juventus Training Center (which hosts the First Team) the WINS international school (which also houses the J|College for the youth players), and the J|Hotel where the players stay for games.

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Turin Landscape

Turin’s location at the foot of the Alps provides the perfect terroir for producing big, bold Barolos and Barbarescos. Vermouth originated in Turin, as did Eataly,  a popular restaurant, bar, deli, bakery, and store, with locations around the world.

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Turin, Italy. Photo Credit: The Design Tourist

The city’s industrial roots belie its baroque architectural character on view along Turin’s boulevards and grand squares including Piazza Castello and Piazza San Carlo. The domed Mole Antonelliana, with its conical spire, is one of the city’s architectural jewels. 

The 19th-century tower houses the interactive National Cinema Museum and invites visitors to take the glass elevator to the observation deck for a bird’s eye view of the city. Learn about Turin’s ties to auto production at Museo Nazionale dell’Automobile.

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Karen LeBlanc, aka The Design Tourist, touring the Juventus stadium in Turin, Italy

 

 

 

What to know if you go:

Here are travel planning resources that I recommend:

Explore More of My Italy Adventures and Travel Tips:

Asiago, Italy: The Birthplace of World-Famous Cheese
Venice in a Day: Unveiling the Best Sights and Experiences
Top 5 Exciting Things to Do in Bassano del Grappa

Picture of Karen LeBlanc

Karen LeBlanc

Karen LeBlanc is a freelance writer living in Orlando, Florida with many published bylines in magazines, newspapers, and multimedia sites. As a professional lifestyle writer, Karen specializes in art, architecture, design, home interiors and personality profiles. Karen is the writer, producer and host of the streaming series, The Design Tourist (www.TheDesignTourist.com) that brings viewers a global dose of design inspiration with episodes featuring the latest looks and trends from the world’s premiere design events and shows. She also publishes a quarterly magazine on design travel that you can read by clicking the link: https://thedesigntourist.com/the-magazine/ Her journalism background includes seven years on-air experience as a TV news reporter and anchor covering a range of issues from education to politics. Her educational credentials include a Master of Arts in Mass Communications from Northeast Louisiana University and a Bachelor of Arts in Communications from Louisiana State University. Throughout her career, Karen has written and produced dozens of documentaries and videos for educational, commercial, corporate, and governmental clients and appeared in many TV and video productions as a professional host.

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Karen LeBlanc

Karen LeBlanc is a travel host and writer with a popular travel show, The Design Tourist, and a companion lifestyle blog. As a widely published travel journalist and content creator, Karen is a member of the North American Travel Journalists Association. She also serves as the Design and Travel editor of the national lifestyle magazine, LaPalme. Karen believes that every destination has a story to tell through its local art, architecture, culture, and craft. This immersive creative exploration begins with authentic accommodations where the narrative of place unfolds through art, accessories, accouterments, furnishings, fixtures, and food. 

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