As the pace of modern life accelerates, and we find ourselves increasingly bombarded by digital stimulation, it’s only natural that we should seek to escape by retreating into the wild, where no smartphone notification can reach us.
And that’s exactly what millions of people across the world are doing. So-called ‘eco-tourism’, which centers around natural, wellness-improving experiences, is on the rise.
According to the World Bank, there are around 8 billion unique visits each year to conservation areas worldwide. What’s more, these visits often create benefits for local economies that far outstrip the amount invested by visitors.
So, what’s driving this new trend? Let’s take a look at a few key things to consider.
The Call of the Wild
As we’ve mentioned, travellers are increasingly looking for ways to escape from their wholly unnatural jobs in offices, factories, and convenience stores, and to experience the natural world. Nature can be a powerful source of awe and wonder, depending on where you’re going.
Wellness in Nature
As human beings, we naturally crave time spent in nature. Stimulation that correlates with natural abundance, like the sound of wind through trees, and the smell of surf, can help to drive away stress. When we experience these things, we tend to become more clear-headed.
Sustainable Stays
In many cases, it’s possible to enjoy a stay in a natural paradise without impacting the planet. You might look for an eco-friendly lodge that makes good use of renewable energy, and for companies that reinvest a portion of their profits in sustainable, local initiatives.
Adventure Meets Relaxation
The great thing about nature is the sheer variety of experiences it offers. You might hike to the top of a mountain, or you might ski down it. Or, you might board a hot air balloon, and survey the landscape from overhead.
Plan according to your tastes, and to the physical demands on your body. If you want to hike across the country, then you should be sure that you have the right boots, and that you set aside time for rest and recovery.
In some cases, you might to seek to connect with a wider community, or with your ancestors, by visiting a special place, or following a particular route. This is where the appeal of camino holidays lies.
Planning Your Escape
You’ll want to figure out exactly how you’re going to spend your time before you commit to any given vacation. Bear in mind, if you’re concerned about sustainability, that air travel produces far more emissions per passenger mile than alternatives, like trains.
It’s also worth considering the time of year, and the amount of cash you have available. If you’d like to visit a tropical island, then you’ll probably want to avoid hurricane season. At the same time, planning a break outside of the peak tourist months can often result in a more secluded experience – and one that reconnects you with the nature you’re seeking.


