‘Instagrammability’ is a crucial factor for millennials choosing where to go on holiday, more than 41% of people under the age of 33 prioritize ‘Insta-picture-worthiness’ when choosing their holidays.
Searching for the ideal “Instagrammable” travel moment to post? According to a recent survey by Wego, London and Dubai rank among the world’s most popular “Instagrammable” destinations with social-media, snap-happy millennials. The study probes destinations popular for photo ops with millennials and found that London won by a huge margin, with over 118 million hashtags, beating Paris with a margin of 17 million, #Paris’ was posted on Instagram 101 million times followed by Nice with 87 million, NewYork 83 million and Dubai coming in fifth with over 79 million hashtags.
Other popular hashtags include Istanbul, Jakarta, Los Angeles, Barcelona, Moscow, and Tokyo.
“Instagram is now one of the most important influencers, not only for the destinations themselves but for specific kinds of activities from adventures to wellness retreats, nature, wildlife, cityscapes, culinary experiences, art and much more. Research shows that millennials spend more on travel, life is all about experiences,” says Mamoun Hmedan, Managing Director, MENA and India, Wego.
Trends for 2019 show that twenty-somethings are heading to places where they can capture unusual landscapes, cultural authenticity and culinary delights. When Wego drilled down into the specifics, Dubai is the most Instaworthy place on the planet for food where 26% of all Dubai hashtags include #food.
The most popular Instaworthy experiences that millennials are looking for this year include outdoor activities in a stunning setting like stand-up paddleboarding New Zealand’s lakes or snorkeling in the crystal-clear seas of Croatia especially now that smartphones can take great photos underwater.
Chiangmai in Thailand also scores highly for Instagrammability this year, thanks to its offbeat unspoiled jungles, elephants, wellness retreats and spectacular golden, silver and even blue Buddhist temples.
Wego’s research shows millennials are loving the ‘Instaworthiness’ of the stunning lunar-like landscapes of Cappadocia in Turkey, the extraordinary volcanic landscapes and wildernesses of Iceland and Hong Kong’s Peak Tram, which gives stunning views of the entire city and bay from the top of Victoria Peak. Further afield, the Hanging Gardens Infinity Pool in Bali in Indonesia has gained huge Insta-worthiness this year, as has Cape Town’s ‘Diving Board’ rock on Table Mountain.