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The Design King of Knurling, Massimo Buster Minale Inspires This Year’s Biggest Trend

Buster + Punch’s Trifecta of Muses: Motorcycles, Metalwork & Music

Architect and industrial designer Massimo Buster Minale calls himself the Black Sheep of the Design World creating products from lighting to custom motorcycles that blend knurled detailing with rock star chic.

I first met Massimo in 2013, at The London Design Festival where he was launching the Buster + Punch label born of his passion for motorcycles, metalwork and music. Check out our interview where he promises to “Kick Minimalism in the teeth.”

Since then, I credit Massimo’s precision cut metal work, inspired by the knurled detailing of his custom-made motorcycle handles, with popularizing the design trend of knurled detailing evident in kitchen and bath fittings, fixtures, furniture and home decor accessories.

Buster Punch The Butchers Kitchen 08

“We have become famed for our diamond-cut knurling technique, which we first used on motorbike handlebars and footpegs back in the day. The reason why we use this across our interior product ranges is for two reasons – firstly it shows that we use solid metal in all our products (you can only successfully knurl solid metal) and secondly it captures our DNA – so no matter how ‘ordinary’ a light pendant or cabinet pull might seem, ours have a special story and feel that is hard to put your finger on,” says Minale.

Buster Punch DesignJunction008 copy

Today, Buster + Punch is a global brand of interior products including lighting, furniture, and fittings crafted with signature design elements of solid knurled brass, quilted leather, and bronze gunmetal.  “Our work is inspired by London’s fashion, music and subculture scenes, where we collaborate with street artists, bike builders, musicians and fashion designers to inject attitude into our crafted products.”

Buster Punch Wingback Remix

Buster Punch The Rockstar leather final


Minale began his creative career as an architect working in for a large firm before starting his own firm, Minale + Mann.  “My first love has always been architecture. During the day, I worked for some of the largest architecture firms in London and at night found the time to build custom motorbikes. I became increasingly frustrated with architecture because it is a very slow profession. As an antidote, I threw myself into my bikes, both riding and building,” Massimo says.

Boneshaker 79

Minale’s irreverent approach to design comes from the gut, an outlier attitude that bucks trends and takes risks. His work defies conventions in the interior products industry drawing from a creative symbiosis between custom bikes and home decor.

“Each custom motorcycle reflects the personality and style of its owner. “We will always start by finding out what bikes or cars hold an emotional connection with that customer, then we will check out their homes and wardrobes and then we do the rest behind ‘closed doors’ i.e. we will not let a customer see the bike until it is finished……this is very risky, but gives each design a purity that is rarely found these days. We do the same with our products – we rarely use data or general opinion/trends, but go by our guts and hearts and more often than not this serves us well.”


For a cinematic look inside the design mind of Buster + Punch, check out this new short film, Switch Up, starring supermodel Cajsa Wessenberg with music by British Rapper Ms Banks, playing the role of Buster and Punch’s as Artificial Intelligence.

Expect these three design stories to continue evolving as we create spaces that reflect our personalities and promote healthier lifestyles. For more on what’s new and next in design, subscribe to The Design Tourist Channel and sign up for the blog email.


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Karen LeBlanc

Karen LeBlanc is a freelance writer living in Orlando, Florida with many published bylines in magazines, newspapers, and multimedia sites. As a professional lifestyle writer, Karen specializes in art, architecture, design, home interiors and personality profiles. Karen is the writer, producer and host of the streaming series, The Design Tourist ( that brings viewers a global dose of design inspiration with episodes featuring the latest looks and trends from the world’s premiere design events and shows. She also publishes a quarterly magazine on design travel that you can read by clicking the link: Her journalism background includes seven years on-air experience as a TV news reporter and anchor covering a range of issues from education to politics. Her educational credentials include a Master of Arts in Mass Communications from Northeast Louisiana University and a Bachelor of Arts in Communications from Louisiana State University. Throughout her career, Karen has written and produced dozens of documentaries and videos for educational, commercial, corporate, and governmental clients and appeared in many TV and video productions as a professional host.

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Karen LeBlanc

Karen LeBlanc is a travel host and writer with a popular travel show, The Design Tourist, and a companion lifestyle blog. As a widely published travel journalist and content creator, Karen is a member of the North American Travel Journalists Association. She also serves as the Design and Travel editor of the national lifestyle magazine, LaPalme. Karen believes that every destination has a story to tell through its local art, architecture, culture, and craft. This immersive creative exploration begins with authentic accommodations where the narrative of place unfolds through art, accessories, accouterments, furnishings, fixtures, and food. 

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